It’s 2019, yet women are more likely to get injured in a car crash. Partly because male crash test dummies are the standard. And even when a female dummy is being used, it’s often with a scaled-down dummy. As a result, most cars are safer for men.
But Volvo Cars has collected crash data since the 1970s to better understand what happens during a collision – regardless of size, gender, or body shape. This has made it possible for Volvo to design its cars in a way that protects both men and women equally.
In a global campaign called The E.V.A. Initiative, we’re now sharing this research to improve gender equality in all cars. By making it available for anyone to download, we hope to help other automakers to produce cars that are safe for everyone. Because we always put people first.
Awards: Cannes Lions (1 Grand Prix, 2 Gold, 1 Silver)
Gerety Awards: (1 Gold, 1 Silver)
Volvo - Moments
In the launch campaign for the New Volvo XC60 – one of the safest cars ever made – we celebrate everything that can happen in life, when accidents don’t. Because sometimes the moments that never happen, matter the most.
Cannes Lions, Clio Awards, D&AD, LIA, Eurobest, Epica, New York Festivals, Guldägget, The Hollywood A-List, Roygalan
The World's First Photo Exhibition Shot With A Car
In 2008, Volvo launched it’s first City Safety system. The New Volvo XC60 is equipped with the latest update and is capable of detecting pedestrians, cyclists, other cars and even large animals, thanks to the advanced built-in camera.
To celebrate the people the system is designed to protect, we put the new XC60 in the hands of Pulitzer price-winning photographer Barbara Davidson, letting her capture moments of life by only using the car as her camera.
Dubbed XC60 Moments, the exhibition takes place at the intersection of art and technology. Shot and curated by Barbara Davidson, using the XC60’s advanced built-in City Safety camera, the exhibition gives a glimpse of life through the eyes of the new Volvo XC60. Moments is not only a novel approach to photography and storytelling. It’s the world’s first photo exhibition shot with a car.
The exhibition premiered at London’s Canvas Studios on the 4th of July.
Awards: Andy Awards, Eurobest, Clio Awards
VOLVO - CITY SAFETY SHOOT CASE FILM
Volvo – Things
The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.
And that by not owning things, you are not owned by things.
Awards: D&AD, Cannes Lions, New York Festivals, LIA, Epica, Eurobest
A-Z – The Inner Voice
Awards: New York Festivals, Guldägget, Roygalan
A-Z – Brand Identity
Awards: Guldägget, Svenska Designpriset
Helly Hansen - First Tracks
Helly Hansen loves skiing, and there is no better way to do it than in fresh powder. So we created First Tracks; an alarm clock that wakes you up earlier if it snows during the night.
Awards: D&AD, Andy Awards, OneShow, Eurobest, The Webby Awards
Volvo - Stadium Lights
Leading up to Sweden’s win-or-go-home game against Mexico in the World Cup, we wanted to highlight Volvo's partnership with the Swedish national team.